Sports & Gaming

Interactive Gaming at ISE 2020

Project DescriptionBlackTrax paired up with Falcon’s Creative Group at ISE 2020 to create a fun interactive gaming experience for visitors. Swords were attached with BlackTrax Beacons and Stringers for a…

Samsung KX Concept Store

Project DescriptionThe Samsung concept store in King’s Cross, London opened its doors to visitors this past summer with exciting interactive technologies, engaging visitors in a whole new way. Working with Tangible Interactive,…

Interactive Sports & Games at ISPO 2019

Project DescriptionAt ISPO Digitize 2019, BlackTrax partnered with ASB GlassFloor to deliver a one-of-a-kind interactive sports and gaming experience. Demonstrating the future of sports with the unique combination of these…

VR Go-Karts with Master of Shapes

descriptionProject Description Interactive studio Master of Shapes talks us through the process of their new VR-incorporated race track at K1 Speed. Using 27 BlackTrax cameras, go-karters are accurately located to correspond…

Real-Life Pac-Man for Super Bowl

Project DescriptionBud Light’s Super Bowl 2015 ad was a memorable stunt that engaged the element of surprise in a highly ambitious creative endeavour produced by agency Energy BBDO. For this…
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