2020 Ford Explorer: Virtual Lighting

In January, Ford took the wraps off its much-anticipated, all-new 2020 Explorer SUV at Ford Field, Detroit. Provided by Visional Productions, BlackTrax was used with disguise to keep the brand-new Explorer constantly in the spotlight. The “spotlight”, however, was actually virtual lighting achieved with a projector. Alistair Wilson of Imagination Detroit was very happy with the result: “It actually saved money as we lit the entire show with 6 followspots, and then used BlackTrax to ensure the cars were always lit in white light. Normally we would have had to have an extensive truss and lighting rig to light the cars. This was a smart application of technology which allowed us to focus our client’s investment on the things they really care about!”

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