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Real-Life Pac-Man for Super Bowl

Bud Light’s Super Bowl 2015 ad was a memorable stunt that engaged the element of surprise in a highly ambitious creative endeavour produced by agency Energy BBDO. For this real-life game of Pac-Man, the unsuspecting bar patron is equipped with a BlackTrax beacon and, with BlackTrax set up around the perimeter of the game, he’s able to run across the area to turn off the lights at his feet as he tries to escape from the ghosts.

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