BMW 3 Series Launch in Tianjin, China

Bild Studios was approached by London-based design studio Atticus Finch to help deliver an ambitious show revealing the new BMW 3 Series. This fast-paced show, staged on a projection-mapped 100m section of the Tianjin International Racing Circuit, consisted of a number of cars tracked by BlackTrax which interacted with and generated real-time Notch VFX content. The Atticus Finch-designed Notch content was then married to the incoming BlackTrax data, sequenced and mapped onto the track using the disguise media server platform. Read More

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