BMW 3 Series Launch in Tianjin, China

Bild Studios was approached by London-based design studio Atticus Finch to help deliver an ambitious show revealing the new BMW 3 Series. This fast-paced show, staged on a projection-mapped 100m section of the Tianjin International Racing Circuit, consisted of a number of cars tracked by BlackTrax which interacted with and generated real-time Notch VFX content. The Atticus Finch-designed Notch content was then married to the incoming BlackTrax data, sequenced and mapped onto the track using the disguise media server platform. Read More

LDI 2019
Inside AMBION’s Digital Jungle Showroom
Menu