Bild Studios was approached by London-based design studio Atticus Finch to help deliver an ambitious show revealing the new BMW 3 Series. This fast-paced show, staged on a projection-mapped 100m section of the Tianjin International Racing Circuit, consisted of a number of cars tracked by BlackTrax which interacted with and generated real-time Notch VFX content. The Atticus Finch-designed Notch content was then married to the incoming BlackTrax data, sequenced and mapped onto the track using the disguise media server platform. Read More
- Production Company: Kingway
- Creative Director: Dominic Faraway
- Creative Director: Chris Richmond (Atticus Finch)
- Producer: Ryan Keane (Atticus Finch)
- BlackTrax, disguise Consulting & Hardware: Bild Studios
- Onsite Operation & Installation: Bild Studios & Gravitec
- BlackTrax Camera Study: CAST
- Lead Notch Designer: Lewis Kyle White
- Notch Designers: Dave Ferner & Marco Martignone
- Animators: Miren Patel & Tim Booth
- BlackTrax System
- disguise Media Servers
- Notch VFX Content
